Fresh
Bright, clean and airy. Think citrus, watery accents and crisp greens.
Explore fresh notes ↗The scent guideFind a fragrance
Find a fragrance
that feels like you.
A little language for the things you love to smell. Explore families, follow the notes, then find your own favorite.
Explore the guideStart with a feeling
The fragrance families.
Fragrances often blend several families. These are a starting point for discovering what appeals to you.
Floral
From soft petals to rich bouquets, with rose, jasmine and other blooms.
Explore floral notes ↗Warm & amber
Comforting sweetness and warmth, often with vanilla, resins or spice.
Explore warm & amber notes ↗Woody
Grounded and textured, with woods, vetiver or earthy accents.
Explore woody notes ↗How a scent unfolds
A fragrance has a story.
Notes are a way to describe the impression a fragrance makes over time. Skin and setting can change how you experience it, so give a scent a little time before deciding.
Top notes
The opening impression when you first spray.
Middle notes
The character that emerges as the fragrance settles.
Base notes
The deeper impression that lingers later.
Make it yours
Choose with curiosity.
Start with a family you naturally enjoy. Read the notes on the product page, save a few contenders, and wear a fragrance on your own skin when you can. Eau de parfum and eau de toilette describe concentration categories, but your experience and wear time will vary by formula and person.
More on fragrance: Ulta Beauty fragrance families ↗ · Sephora fragrance guide ↗